If you are an experienced network marketer or pretty new in this industry and you’re trying your best to create a successful home based business, then you must understand why pitching your business opportunity to others will result in your failure 97% of the time.The minute you mention this NEW opportunity to your friends or relatives, most of them automatically go into defensive mode. As a result of the exposure through the years in the history of network marketing, hearing here and there how SIMPLE and EASY it is to have a successful home based business and get Rich in NO TIME, and how anybody can make it happen almost in autopilot, and all you have to do is bring 2 who bring 2.But the problem is, this is not the first time they have heard that and the network marketing industry has a terrible reputation especially with the incredibly high failure rate. That leads to this question. How do I market this business and what should I lead with?”Well there are two ways, in the path of creating a successful Home Based Business; leading with your products and leading with the opportunity.Let’s see… If YOU are only promoting the opportunity and in how much money can anybody make, let’s face it Who in your warm market is going to believe in YOU to show them How to become financially free if you haven’t been successful yet?No matter what you or your Up line tell or show your prospects, sooner or later if they don’t see a return in their investment they will simply stop consuming your products.Or, If the only motivation they joined your organization is “because they want a successful home based business to make a bunch of Money” As soon as your down line hear about another opportunity out there if they don’t find any personal benefit in your products or services they won’t think twice to go ahead and get involved in that new gadget just for an extra buck!In the other hand……What if YOU start being an Expert in what your products have to offer?Let’s picture for a moment how different your home based business would be, when you treat it as a “Real Business” and stop promising Your prospects that they will get a HUGE check in the first month they sign up.First of all to create a Successful Home based Business, You really need to be passionate about your products or services.EXPERIENCE IS KEY when it comes to build a solid network marketing organization.What if you only FOCUS in becoming an expert in the benefits of your products or services and then talk to people already interested in what you have to offer, this is the ONLY WAY to start building a solid clientele and finally stop begging your circle of influence or WARM Market to join you.Don’t you think it makes more sense, If we look at it as a conventional business? Providing your clients the products that fulfill THEIR needs, this is how you can FINALLY create loyal consumption and what creates that successful home based business and therefore you finally start generating that dreamed Residual Income.Hope you find this information helpful, and makes you stop and analyze your current activities toward the intention of growing your networking business.

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