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Building Our Home Based Business

In my line of work I spend quite a bit of time on the phone speaking with individuals seeking help in building their home based business. The other day I had a conversation with a man who had a wonderful perspective and shared some of his views. The view was basically that he loved the product he was taking; it has changed his life, and wanted to spread his experience of the product to others. He then proceeded to speak of his belief system in life and how most people are lacking in wealth, health and love due to their lack of perspective. We then discussed the fact that I spend a great deal of time talking to people who love the product and have great intentions but just need a little guidance and perspective in building their home based business.

So what is this perspective that so many of us struggle with. Well in my experience it is basically on two levels. The first is that we think of building our home based business as sales and not marketing. The second is our mindset of greed and wanting our home based business built huge yesterday. Let’s look at the first part of the equation, sales or marketing.

In building our home based business we tend to think of selling our product instead of marketing it. What does this mean? Sales persons basically convince people of their product and thus build their market. Marketers on the other hand find their market and fill the need, want or desire of their market. Let’s take a look at how we build our home based business. We get involved to spend more time at home with our families, to supplement our income etc. Then our plan becomes to run around town going to meetings with one or two prospects and selling them on the idea of opportunity. Which in fact is quite time consuming and defeats the purpose of building and working our home based business from home. Now if we gain this perspective we can adjust our thinking and look at a marketing perspective in building our home based business.

Marketers who are building their home based business find their market from home, talk to the prospect from home and close the transactions from home. Marketers have people calling them for them to fill the need, want or desire of their market. Now how do marketers do that? Well there is a number of ways of lead generation. From targeted leads that are purchased, to blogging, to pay per click advertising and much more. Then marketers have creatively crafted their ads, presentations etc. to attract the right audience for their product and find themselves filling the need as at the close, quite different from the salesman who convinces the close to the prospect.

So how does our mindset come into play? Quite frankly it has everything to do with building our home based business. I will try to cover this in short and suggest looking at other articles I have written to further your knowledge. Mindset starts with an understanding of natural law. These are the laws of abundance, attraction and investment on return to name a few but you get the idea. For purpose of building our home based business we have to understand these laws and how they work in our favor in building our business. In a nutshell and again I will suggest further reading to explain the explanation, these laws are in effect for everyone and can not be changed, they are in fact the “rules of the game” for life.

They insure us that there will always be a market for out product, that we don’t have to worry about yesterday because its gone and to only look to the future for growth. So in building our home based business we can be rest assured there is a huge market for our product, that we can start today or tomorrow or five years from now in looking and the market will be there. So we do not have to panic about building our business today or looking for that perfect prospect today. What we do need to do is participate in the process and build our skills and knowledge base to build our system to find our prospects for us and in fact close business.

So in conclusion all of our best intentions, our growth and building our home based business can be attained. However, in this day and age we must learn to market, not sell our product and building our home based will indeed come true. It does take time, effort and energy and it can be done from home but we must learn the skills and knowledge to be successful in building our home based business.

Home Based Business For Women – Is There A Difference?

“Home based business for women” is the way many programs are advertised because women are the ones who want to contribute to the family income and still stay at home with the children. With a home based business, women not only make money, but they save on the child care expenses, which can be quite costly. There is really no difference in a home based business for women than for men, because in today’s world both genders can do anything they want. Any home based business for women is just a home based business that women will like to do and can do well.What would you consider to be a womens home based business? Sewing, knitting, arranging parties for selling candles or cookware – yes these are some examples of good ideas for a home based business for women. Women can also work at home as travel agents and enjoy good salaries and big travel discounts. They can be writers for web site content or sell their own products online.Since women are savvy shoppers, they know what other women are looking for when they go shopping. The Internet has brought us a whole new shopping experience, where we can sit back at home and shop at designer stores all over the country and indeed the world. Ideas for a home based business for women do have to include selling online or at least an affiliate program leading women customers to stores where they can easily find what they want to buy.Selling children’s clothing online or hard to find womens sizes in clothing – these are two examples of a profitable home based business for women. Men can also have this type of business, even though some might think it is a women’s home based business. Customers who shop online don’t really care whether men or women own the site as long as they can get what they need at an affordable price.When you think about using an idea for a home based business for women, you should also compare the costs involved in starting a regular business that you operate out of your home with that of a women’s home based business operating on the Internet. Whichever type of home based business for women you choose, you will have to work at it to make it profitable. However, it doesn’t take as much work or as high an investment to realize profits from an Internet home based business.Ultimately, any home based business for women comes down to the individual. What does she like to do? What does she want to do?

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Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

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